Submit Response is a weblog by Jack Mottram, a Introducing The All-New CockBook
While the new black MacBook is certainly a shiny, pretty thing, I can’t help but wonder whether Apple’s pricing structure might backfire on them.
That black paintjob comes at a premium, you see: if you upgrade a white MacBook to exactly match the specs of a standard black iBook, it’s £89.99 cheaper. Really.
On the one hand you almost have to admire Apple’s chutzpah, flogging a computer at a premium simply by changing the colour and implying it’s the top of the range is a wonderful bit of smoke and mirrors manipulation.
On the other hand, what will you think when you see someone with a black MacBook? You’ll think, ‘Ha ha, that total cock blew nigh on a ton to get his computer in black! He’s a CockBook user! Ha ha! CockBook!’ Or similar. Which might harm sales a touch. No one wants to look like a total cock, after all.
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I think I’ll stick with the white myself.
On a slightly related note, I am glad that it’s so much easier to replace the HD on the MacBook than it is on the iBook without professional help. It’s gonna set me back a few hundred to replace the dying hard drive in my iBook, but on the plus side I do feel better about upgrading to the new model, which I will be doing at the end of the year.
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jack - get my emails?
Paul
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Who cares? It’s black! I have to have one. Cockbook here we come.
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From the black v. white discussion they’ve provoked and the sales they’re making, Apple seem to have good insight into the Mac buyer’s psyche.
Buying a Mac is not a process that necessarily involves logic :-)
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